Here’s what the Header Bidding timeline looks like:

  1. Collect the Header Bids before entering the real-time auction.
  2. Those bids enter the auction along with the impression.
  3. The bids complete against bidders inside the auction.
  4. The highest bid (from bidders both inside and outside the auction) wins the impression.

Read More:

John spent 10 years in print and broadcast news media before coming to Technorati, where he served as the website’s publisher during his tenure with the company. Follow him on Twitter @swartzdesk.