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AdExchanger’s State of Programmatic shows industry growth


AdExchanger Research’s Joanna O’Connell shares the State of Programmatic address at the recent Programmatic I/O conference in San Francisco. The session was an overview of AdExchanger’s latest industry survey results.

AdExchanger is expected to release more results from the survey in upcoming research reports.

Read more Programmatic I/O coverage:

Programmatic I/O: The Buy And Sell Sides Share Responsibility In Fraud Fight

Programmatic I/O: Don’t Forget Take Rates When Sizing Total Addressable Market For Ad Tech

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