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Amazon, SoftBank Battle for One of Last Untapped Internet Markets

NEW DELHI— Inc. founder Jeff Bezos appears set to tangle with a formidable new adversary in India: Masayoshi Son, the brash billionaire who helms Japan’s SoftBank Group.

The prize: e-commerce superiority in one of the last great untapped internet economies.

After failing to capture much of the market in China, Mr. Bezos is investing $5 billion to expand Amazon’s India operations. Since launching in 2013, the firm…

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