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Amazon’s Alexa can now recognize different voices and give personalized responses

The battle of the smart speakers has become a constant back and forth between Amazon and Google. Back in April, Google Home gained the ability to recognize individual voices, which allows the device to personalize its response for everyone in your house or apartment. This way, you’ll get your calendar briefing or curated music playlists when asking Assistant for them, and Google won’t mix up contacts when you call someone with the Home speaker. Today, Amazon announced that Alexa can now do the same thing.

You can set up voice recognition using any Alexa device like an Echo or the Alexa app on your smartphone — or even a Fire TV with voice remote. Users are asked to read aloud 10 phrases, and Alexa will then use that data to create a voice profile.

“Once you set up the feature, Alexa will learn your voice (versus your spouse/partner/roommate’s voice) and be able to deliver a more personalized experience,” a company spokesperson told The Verge. “Today the feature is available for calling/messaging, flash briefing, shopping, and the Amazon Music Unlimited Family Plan, and it’ll be rolling out to additional Alexa features in the future.” Amazon says voice recognition will get “smarter over time” the more it’s used.

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