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Amazon’s New Wardrobe Service Is Latest Threat for Apparel Stores



Amazon.com Inc. is giving shoppers another reason not to visit stores. The online giant is rolling out a free service to let its Prime members try on clothes at home, its latest attempt to crack into the fashion world.

The new service, dubbed Prime Wardrobe, is a threat to traditional sellers of apparel, especially department stores, that are struggling to get shoppers to visit stores. It also challenges online players, such as Nordstrom Inc.’s Trunk Club and startups like Stitch Fix, which ship boxes of clothes for…



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