That was… unwise.
Jerome Miron-USA TODAY Sports
The official Twitter account of MLS side Dallas FC had to apologize after using Ezekiel Elliott’s suspension as an ill-conceived marketing strategy.
The Twitter account used the Dallas Cowboys running back’s six game suspension as a means to advertise the team’s final six home games of the MLS season, and it did not go well.
The tweet was ultimately deleted, with Dallas FC offering a swift apology.
Had Elliott’s suspension been for a less serious infraction, something like this may have worked, but given the cause was multiple instances of domestic violence, this was obviously poorly thought out.