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How Alibaba Uses Videos to Keep Shoppers Clicking


Alibaba Group Holding’s latest trick to keep users shopping: melding videos with commerce.

The China’s ecommerce giant reported another stellar set of quarterly results Thursday. Revenue grew 60% from a year ago—the fastest since the company was listed in New York in 2014. Partly that is because of acquisitions, including video websiteYouku Tudou and Southeast Asian ecommerce firm Lazada. Sales at its core China ecommerce business…



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